ORGANIZATION OF BUSINESS EVENTS IN THE TOURISM AND HOSPITALITY INDUSTRY

Abstract

The article is devoted to the systematization of service technological operations of various enterprises in the organization of business events in the field of tourism and hospitality, provided that they perform various functions. Business events, which are widely spread and gaining popularity in the world, diversify organizational forms of preparation and conduct and expand the thematic spectrum, are distinguished by a rather complex implementation technology and require the involvement of various business entities working mainly in the field of tourism and hospitality. The main subjects of their development and implementation are customers, organizers, performers and participants. Different enterprises in the organization of various business events can act as each of the above-mentioned subjects. The sequential chain system of «order – execution» for business events of various scales and profiles can demonstrate, respectively, a different level of complexity and branching of mutual orders, obligations and guarantees of the mentioned subjects. The customer can fully rely on one organizer, which provides the preparation and holding of the event on a turnkey basis, can partially order only individual services from different entities for organizing a business event, and provide part of the work independently. There are mainly three types of entities that can act as organizers of a business event: firstly, tour operators and travel agencies, secondly, business hotels (conference hotels, congress hotels), thirdly, event agencies, provided that the companies of each of these types declare MICE-tourism as their main or at least additional profile and accumulate experience and build a reputation in this segment. Each of them has its own specifics regarding the implementation of the functions of a business event organizer and can in various cases also act as a performer of individual service operations as a contractor of another similar enterprise. Among the performers of individual operations for the implementation of a business event may be transport companies, accommodation and catering establishments, leisure and recreation, excursion activities, individual industrial, construction, trade and agricultural enterprises, exhibition centers, etc. The proposed approach to systematizing subjects and organizers of business events, taking into account their interchangeability and the possibility of «role exchange», will allow improving organizational and service support in business tourism and hospitality.