INTEGRATION OF TECHNOLOGICAL SOLUTIONS AND MANAGEMENT PHILOSOPHIES IN TOURISM AND HOSPITALITY MANAGEMENT

Abstract

The article examines the features of the isolated application of technological solutions (ERP, CRM, SCM, VMI) and management philosophies (Lean Production, Kaizen) in the field of tourism and hospitality, which limits the systematic management and long-term competitiveness of enterprises in the tourism and hotel and restaurant business. The purpose of the article is to develop and scientifically substantiate a model for integrating technological solutions and management philosophies in the field of tourism and hospitality to ensure transparency, flexibility of business processes and long-term competitiveness of enterprises in the tourism and hotel and restaurant business. A thorough analysis of the role of each system in the integrated management model was conducted, their strengths and weaknesses were identified, implementation problems were outlined, and development prospects were assessed with an emphasis on comparing the experience of Ukraine and some other European countries. An analysis of the functional capabilities of technological systems was carried out, the essence of management philosophies was revealed, the problems of their isolated application were identified and a conceptual integration management model was proposed. A comparative analysis of the experience of Ukraine and some other European countries was carried out, which allowed us to outline the strengths and weaknesses of each approach. The results of the study indicate that the integration of technological solutions and management philosophies provides digital transparency, flexibility of business processes and increased competitiveness of tourism and hotel and restaurant enterprises. A phased implementation of a model of integration of technological solutions and management philosophies in the field of tourism and hospitality is proposed. The adaptation of European experience to Ukrainian realities is emphasized. The prospects for the development of integration models in the tourism and hospitality sector are related to several areas: digital transformation as the basis for transparency and efficiency of business processes; deepening the culture of continuous improvement, which ensures the adaptability of tourism and hotel and restaurant businesses; development of partnerships in supply chains based on VMI and SCM; increasing competitiveness through a combination of technologies and management philosophies, etc.