COMMUNICATION STRATEGY IN THE FIELD OF DEVELOPING THE INNOVATIVE POTENTIAL OF FIFTH-GENERATION TRANSPORT
Abstract
In this article, the authors substantiate the theoretical and methodological foundations for the role of scientific institutions in shaping Ukraine’s innovative post-war recovery model, with an emphasis on the development of intermodal transport, highspeed, and maglev transport. The study is based on the thesis of the need to move from the paradigm of rebuilding destroyed infrastructure to a model of endogenous innovative growth, within which the state and scientific institutions view transport infrastructure as a strategic investment in long-term development. The theoretical basis of the study is formed by the concepts of endogenous technological progress, national innovation systems, and the ‘entrepreneurial state.’ The authors argue that the development of high-speed rail systems and magnetic levitation technologies provides a multiplier economic effect, strengthens agglomeration processes, integrates Ukraine into trans-European transport networks, and increases the competitiveness of the national economy in line with the strategic guidelines of the European Commission. The authors focus on the communication policy of scientific institutions, the National Academy of Sciences of Ukraine, and higher education institutions, viewing it as a tool for shaping public demand for innovation. The study demonstrates that scientific institutions, through effective science communication, ensure public support for long-term infrastructure projects in the post-war period. Particular attention is paid to the communication policy of scientific institutions, the National Academy of Sciences of Ukraine, and higher education institutions as a tool for shaping public demand for innovation. It has been proven that effective science communication is a necessary condition for supporting long-term infrastructure projects in the post-war period. A multidimensional model for assessing the effectiveness of communication policy in the field of maglev and high-speed transport is proposed, which includes allocation effect, adaptive effect, X-efficiency and socio-emotional effects. The model combines quantitative and qualitative indicators and accounts for both direct economic results and long-term institutional transformations. It is concluded that the integration of an innovative transport strategy, institutional modernisation of scientific institutions and systematic communication activities creates the basis for the formation of a new model of economic development in Ukraine, based on intellectual capital, high-tech infrastructure and public trust in science
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