ANALYSIS OF EFFECTIVE PROMOTION STRATEGIES FOR AN INSTAGRAM STORE FOR SUCCESSFUL BUSINESS

Abstract

The development of social media and e-commerce has ushered in a new era in companies’ approach to marketing and sales, as well as their utilization of cutting-edge computer technologies for achieving financial gain. Instagram, as one of the most popular social media platforms, has also become an effective tool for businesses to reach potential customers and promote their products or services. This study focuses on the use of the Instagram shop as an effective tool for successful business management. The article discusses the impact of advertising in the Instagram shop on the use of social media and e-commerce. It is confirmed that analyzing data from the Instagram shop is important for improving marketing and sales strategies. The study describes various effective ways to use an Instagram page for business, such as increasing sales, building a brand, attracting new customers, increasing loyalty of existing ones, and using insights from the Instagram shop to improve marketing and sales strategies. The article also emphasizes the importance of analyzing Instagram shop data to improve marketing and sales strategies. The research demonstrates that for success in social media, business owners need to carefully analyze and improve their advertising campaigns and use available tools such as Facebook Ads Manager to achieve the maximum result. Interviews with the store management revealed that using an Instagram page was effective in attracting new customers and improving brand awareness for the store. Analysis of existing research and publications confirmed the potential of Instagram for businesses, as well as the importance of using information to refine marketing and sales strategies. It is concluded that the Instagram shop is an important tool for increasing sales in e-commerce, and the direction of research is relevant for business, and the use and development of the Instagram shop is a potential for increasing sales, attracting new customers, and improving brand recognition.